What is the meaning of customer satisfaction

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What is Customer Satisfaction?

Customer satisfaction is the measure of how products and services supplied by a company meet or exceed customer expectations. It is seen as a key performance indicator within business and is often part of a balanced scorecard.

Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service.

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Customer satisfaction is a key factor in customer loyalty and customer retention. It is also a key factor in the success of any business, as satisfied customers are more likely to come back and purchase more products or services from the same company.

Customer satisfaction is often measured through surveys and questionnaires, which can be used to assess customer satisfaction with a particular product or service. Companies can also use customer feedback to make improvements to their products and services.

Customer satisfaction is an important part of the customer experience and is seen as a key factor in the success of any business. Companies should strive to ensure that their customers are satisfied with the products and services they provide, and that they are willing to come back and purchase more.

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