What does via utm mean

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Have you ever seen a link that ends with a string of numbers and letters? This is called a UTM code, and it’s used to track the performance of online marketing campaigns. UTM stands for Urchin Tracking Module, and it’s a unique code that you can add to the end of a URL in order to track the performance of a specific campaign.

The code is made up of five different components, which are: source, medium, campaign, content, and term. Each component is separated by a “&” symbol and is used to track different aspects of your campaign. For example, the source component is used to track the source of the traffic, such as Google, Facebook, or Twitter. The medium component is used to track the type of traffic, such as organic, paid, or referral. The campaign component is used to track the specific campaign, such as a specific ad or promotion. The content component is used to track different versions of the same ad or promotion, and the term component is used to track specific keywords.

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By adding a UTM code to the end of a URL, you can track the performance of a specific campaign. This can help you determine which campaigns are working and which ones are not, as well as provide insights into how your visitors are interacting with your website. This information is invaluable for optimizing your marketing campaigns and improving your ROI.

So, what does “via UTM” mean? It simply means that the link you are clicking on has a UTM code attached to it. This code is used to track the performance of the campaign and provide insights into how your visitors are interacting with your website.

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